Content Production · AI Video
AI Explainer Video Plan
GOOGLE FLOW (OMNI FLASH) → CAPCUT · MIXED REAL-PRODUCT + CGI CUTAWAY · Doc PAD-VIDEO-PLAN-v1 · DRAFT · 2026-07-03 17:48 PKT
The model: build a small library of 8-second clips in Google Flow, export them, and compile in CapCut into one master explainer — then recut that master into three deliverables: a TikTok/Reels hook, a website "How It Works" hero, and a paid ad. Visual language = real product shots that dissolve into a stylized cross-section of the skin (a mechanism-of-action visualization) in PADIORA navy + cyan.
01The workflow, end to end
Lock Ingredients→
Generate clips (x1 test → x4 final)→
Export 8s clips→
Compile master in CapCut→
Recut ×3 (TikTok / Web / Ad)
1Lock your Ingredients. Upload the reference kit (§3) so every clip keeps the same bottles, palette and mood. This is the single most important step for a branded look.
2Dial the prompt at x1. Generate each shot at x1 (cheap) until the look is right, then switch to x4 for the final to pick the best of four. Keep clips at 8s; use 4–6s for pure hooks.
3Use Frames for controlled reveals. For product reveals, set a start frame (e.g. bottle) and end frame (e.g. glowing skin) so the clip lands exactly where you want.
4Export each approved clip (9:16). Keep a naming scheme: PAD_v1_clip03_reveil-clear.mp4.
5Compile in CapCut. Sequence the clips, add captions, brand-safe music, on-screen mechanism labels, and the cyan hairline motif. This is where the "explainer" is actually built.
6Recut into three (§7): TikTok hook, website hero, ad — from the same master.
02Flow settings — cheat sheet
Your exact controls, set for this project.
| Control | Set to | Why |
|---|
| Model | Omni Flash | Best for editing real footage + Ingredients-based consistency. Switch to Veo 3.1 only if a heavy-physics CGI shot won't behave. |
| Output type | Video | Clips for TikTok/Reels/Shorts. Use Image separately to generate pack-shots or a start frame. |
| Input method | Ingredients (primary) | Locks product + style so packaging stays identical every generation. Use Frames for reveal shots. |
| Aspect ratio | 9:16 (primary) | Vertical for TikTok/Reels/Shorts. Also render/reframe a 16:9 set for the website hero + desktop ads. |
| Length | 8s (4–6s for hooks) | Omni Flash default. Multiple 8s clips stitched in CapCut = cheaper and more control than one 10s gen. |
| Variations | x1 testing · x4 final | x1 while dialing the prompt; x4 once it's nearly right, to pick the best. |
03The reference kit (your "Ingredients")
Upload these once and reuse them on every clip so the brand stays locked.
Product refs
- PERLE bottle — clean pack-shot (white/frosted, bead 3-dot motif).
- RÉVEIL bottle — clean pack-shot (navy, fluid-drop motif).
- Use the finalized artwork so labels read correctly on screen.
Style refs
- Palette board — navy #1A1A2E + cyan #5ABCCC, soft studio light, glossy premium mood.
- Cross-section mood — one semi-realistic skin cutaway image as the CGI north-star (generate in Flow's Image mode first, then lock it as an Ingredient).
- Optional: a hand/forearm ref if you want a consistent model.
Tip: generate your CGI "look" as a still Image first, approve it, then feed it back in as an Ingredient for the video clips. Locking the style as a reference is what keeps 7 separate clips looking like one film.
04Storyboard — the master explainer (~48s of clips)
Seven 8-second shots. Real product shots (teal tag) dissolve into CGI cross-sections (purple tag). Each has a ready-to-paste prompt in §5.
| # | Beat | Look | On-screen line |
|---|
| 1 | Hook — the duo | Real | "Your brightening serum isn't failing you…" |
| 2 | The problem — dull wall | CGI | "…it just can't get in." |
| 3 | RÉVEIL clears the way | Real → CGI | "Step 1 — reset the surface" |
| 4 | Skin ready / receptive | CGI | "Now skin can actually absorb" |
| 5 | PERLE pearls burst → sink | Real → CGI | "Step 2 — correct, daily" |
| 6 | 4-stage brightening | CGI | "Signal · Source · Transfer · Surface" |
| 7 | Result + product hero | Real | "Brighter, more even — as a system" |
05Copy-paste Flow prompts
Paste each into Flow's prompt box. Keep Ingredients loaded; for reveal shots add the noted start/end frames. All 9:16, 8s.
1Hook — the duoReal productIngredients: both bottles + palette
Slow push-in. Scroll-stopping, premium.
Two minimalist skincare bottles on a wet dark-navy stone surface: a frosted white bottle and a deep-navy bottle with a water-drop motif. A soft cyan rim-light sweeps across them, fine water droplets and condensation, gentle steam. Slow cinematic push-in, shallow depth of field, glossy reflections, realistic fluid physics. Premium skincare commercial. Navy + cyan palette. No text, no logos.
2The problem — dull wallCGI cutawayIngredients: cross-section style ref
Macro that pulls into a cross-section.
Extreme macro of skin that pulls back into a stylized cross-section: the top layer is a rough, dull, grey wall of stacked dead cells scattering light — a frosted, uneven surface blocking everything below. Semi-realistic 3D medical visualization, deep-navy background, faint cyan back-light, slow drift. Clean, premium mechanism-of-action illustration. No text.
3RÉVEIL clears the wayReal → CGIFrames: start = drop on skin · end = cleared surface
The satisfying "demolition" beat.
A single clear serum drop falls and spreads across the dull grey surface; the dead-cell layer loosens, dissolves and lifts away as tiny flakes float off, revealing smoother fresh skin beneath. Stylized 3D cross-section, a cyan shimmer travelling along the dissolving bonds, navy scene, realistic fluid + particle physics, slow satisfying reveal. Premium. No text.
4Skin ready / receptiveCGI cutawayIngredients: cross-section style ref
Calm breath before Step 2.
The skin surface is now smooth, fresh and faintly glowing. Soft cyan light passes easily into it, suggesting it is open and receptive. Gentle slow-motion, stylized cross-section, navy background, subtle particle glow, premium and serene. No text.
5PERLE pearls burst → sinkReal → CGIIngredients: PERLE bottle + style ref
Hero ingredient moment — the beads.
Macro of a white serum dotted with tiny iridescent pearl beads; a fingertip glides through and the beads burst, releasing bright cyan fluid. Transition into a cross-section where the fresh actives sink down through the cleared surface toward the deeper layers. Realistic bead-burst physics, glossy, navy + cyan, premium. No text.
64-stage brighteningCGI cutawayIngredients: cross-section style ref
The mechanism — four quick actions.
Stylized cross-section deep in the skin at the pigment layer, small dark pigment clusters present. Four elegant cyan actions in sequence: a rising signal-wave is muted; a small enzyme "machine" is jammed by a glowing molecule; dark pigment "packages" are stopped from rising to the surface; the top surface is gently polished brighter. Semi-realistic medical animation, navy scene, cyan highlights, smooth motion. No text.
7Result + product heroReal productFrames: start = glowing skin · end = both bottles
Payoff + CTA frame.
Bright, even, luminous skin glowing softly; camera pulls back to reveal the two PADIORA bottles side by side on wet navy stone with a cyan light sweep, condensation, premium commercial hero shot, slow push-out. Navy + cyan. No text, no logos.
06Credit budget
From your Flow numbers: an 8s clip is 12 credits base; at x4 that's 48. Google AI Pro gives 1,000 credits / month. Real usage runs ~1.5–2× because of retries — budget ~70–100 credits per final usable clip.
| Phase | How | Est. credits |
|---|
| Prompt testing | ~2–3 x1 gens per shot × 7 shots (12 cr each) | ~250 |
| Final renders | 1 x4 gen per shot × 7 shots (48 cr each) | ~336 |
| Retries / pickups | buffer for the 2–3 stubborn shots | ~150 |
| Master library total | 7 usable 8s clips | ~640–750 |
Fits one month. The full 7-clip master lands inside your 1,000-credit allowance with headroom for the recuts (recutting happens in CapCut = no Flow credits). Save credits by locking the look at x1 first and only spending x4 on the winner.
07The three recuts (in CapCut)
TikTok / Reels hook
9:16 · 15–25s. Lead with clip 1 + the sharpest line, fast cuts, big captions, trending-safe audio, product tag in TikTok Shop. Front-load the payoff.
Website hero
16:9 + 9:16 · 30–40s. The full master, calm music, on-screen mechanism labels (Digest/Dissolve/Clear · Signal/Source/Transfer/Surface), subtitles. Embed on How It Works.
Paid ad
9:16 · 15–20s. Hook → one benefit → CTA ("Shop the System"). Punchy, captioned, first 2 seconds do the work. Use as a Spark Ad.
08Compliance guardrails
- The cross-section is an illustration — add a small on-screen super like "illustrative visualization" / "dramatization" so it's not read as literal clinical proof.
- On-screen text stays appearance-based (looks brighter / more even) — same do's & don'ts as the Creator Brief §6: no "treats/cures", no condition names, no "clinically proven".
- If a shot shows the resurfacing step, keep a sunscreen beat or caption somewhere in the cut.
- Don't imply instant/overnight results in the edit; show it as a routine.
09Do-this-next checklist
- Generate + approve one CGI cross-section still (Image mode) → save as your style Ingredient.
- Load the reference kit (2 bottles + palette + cross-section).
- Shoot clips 1–7 at x1, approve the look, then re-run winners at x4.
- Export, name, drop into CapCut; build the master.
- Add captions + labels + music; export the 3 recuts.
- Send the website hero my way to embed on How It Works.